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PHOTO & VIDEO GALLERY
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The Next Great Seduction...
In the summer 2009, entrepreneur Paul Ebrahimian, unleashed the recipe to desire. He captured the effervescence of its rush, the sanguine tint of it's warmth and sweet taste of its kiss in a bottle. RED Light- Let the seduction begin...
The idea for this sparkling, non-alcoholic beverage was born one night when Paul was out in L.A. He realized that the energy drink that he and his friends were drinking, weren't as invigorating as their lifestyles demanded. They would all drive the hottest cars, wear the best fashions, and go to A-List clubs, but drinks were falling flat.
"In Los Angeles, everyone is always on the go. The challenge is that we also have to take the time to be sexy and enjoy life's pleasures. Sometimes, you want to feel the music under your skin and let the atmosphere seduce you."
Paul took his idea to the streets and conducted "sexy" consumer research to find out what people find appealing in each other, in colors, and of course, in beverages. Crafting a product formula inspired by all of the passionate research, he developed RED Light with these consumers, friends and taste makers in mind.
A unique blend of flavors and exotic fruit juice, RED Light has roughly the same amount of caffeine as a cup of coffee - just enough to waken the senses and spark desire. Welcome to the dawn of a new age where a better- tasting, better- looking and less- extreme "energy drink" now have a new exotic and erotic elixir to call their own.
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